Every organization must have a strategy around creating value through both intellectual property and intellectual capital. Increasing the value of your organization through proper alignment of resources to capture everything from “know-how” to “workflow” to technology protectable via patents is the ultimate goal. But, the more elusive “intellectual capital” is difficult to recognize and quantify, and “intellectual property” is often difficult and expensive to protect. While it is attractive to only consider patents, copyrights, and trademarks because they are tangible, the intangible items may prove to be more valuable long term—intellectual capital can have as much intrinsic value to your organization as patentable technology.
This presentation will identify the differences between intellectual property and intellectual capital and discuss best practices and provide suggestions for quantifying and protecting both, including:
- Identifying valuable workflows and how to maintain as proprietary to your organization
- Measuring workflow efficacy, including whether an implemented workflow is actually driving productivity and satisfaction
- Avoiding conflicts with vendors whose products may be used to automate your workflows
- Leveraging your organization’s “best practices” with your vendor partners and other collaborators.
Jennifer Bailey, Shareholder, Erise IP
Kourtney Govro, CEO & Founder, Sphere3